Articulation between institutions allows the reactivation of sustainable tourism in Chimborazo

This Wednesday, September 22, at a press conference the activities that will take place in Chimborazo as part of the “National Meeting of Internal Tourism” – ENTUR 2021 and in the “VI Ibero-American Congress on Sustainable Tourism” were reported. Juan Pablo participated in this activity Cruz, Prefect of Chimborazo; Carmen Gadbay, Vice Prefect; Diego Vidal, Zonal Director 6 of the Ministry of Tourism; Hilario Naula, Director of Tourism and International Cooperation; Luis Faconí, President of the Chimborazo Tourism Management Committee; and Yordanis Puerta de Armas, General Coordinator of the Ibero-American Environment Network.

The “National Meeting of Internal Tourism” – ENTUR 2021, will be held on October 21 and 22, in the city of Riobamba, which represents a great opportunity to repower the tourism value chain of Ecuador, through the presentation and promotion of destinations with products aimed at promoting domestic tourism, the generation of businesses that allow revitalizing the reactivation, the redistribution of the volume of visitors and tourists at the national level.

“It is important to recognize that it has been possible to promote tourism development plans, programs and projects aimed at positioning the province of Chimborazo as a national and international tourist destination,” said Juan Pablo Cruz.

The main strategy of this event consists of presenting in two days, the current trends in tourism at a global and national level, in addition, to present the offers (sellers) that exist throughout the Ecuadorian territory before the actors that move this sector (consumers ), hold a business roundtable and an exhibition fair, where there will be the possibility of promoting new services and representatives from the Coast, Sierra, Amazon and Galapagos will participate. The organizers of this meeting are the Chimborazo Prefecture, the Ministry of Tourism and the Chimborazo Tourism Management Committee.

“The articulated work has made it possible to articulate actions in an inter-institutional manner with the public, private, community and academic sectors, so that tourism is an axis of development to adopt strategies to contribute to the economic reactivation of the province,” said Luis Falconí, President of the Tourism Management Committee of Chimborazo.

For his part, Diego Vidal, Zonal Director 6 of the Ministry of Tourism, acknowledged the efforts they are taking to reactivate the tourism sector in an organized manner. “With great pride I tell you, I have worked more than 20 years in tourism, I have spent a lot of time in this beautiful province but today I see it better than ever, because I see committed people who respect their identity who love their city, and know that Chimborazo has incredible resources (…) this is the best destination in the world where you can do several activities in the same day, ”he said.

On the other hand, as an alternative to revalue our identity by generating economic potential, the “VI Ibero-American Congress on Sustainable Development” will be held in a virtue manner from September 27 to October 1, where knowledge and experiences on sustainable tourism practices will be exchanged. in Latin America, the Caribbean and Europe; Access to the workshops is free and has the endorsement of 27 public, private and educational institutions.

“Unfortunately, the conditions of the pandemic force us to develop virtually, but this will allow us to reach a greater number of people (…) the fact of having electronic platforms at our disposal will allow us to better possess the tourism product of Chimborazo not only at the Latin American level but at the global level ”, explained Yordanis Puerta de Armas, General Coordinator of the Ibero-American Environment Network

The event is carried out thanks to the coordination between the Chimborazo Prefecture, the Ibero-American Environment Network, the Foundation for International Cooperation for Sustainable Development and the Universidad Centro Panamericano de Estudios Superiores, so far representatives of 13 countries have confirmed their participation.

This scientific program includes lectures, oral presentations, poster sessions and postgraduate courses on topics such as: Management models and tourism system; management of tourist destinations and products; tourist marketing; tourism and local development; natural heritage as a tourist resource; and cultural heritage as a tourist resource.