Chimborazo, the first destination in Ecuador to complete the “Reconfigure Destiny” program

In the meeting room of the Planning Directorate of the Provincial Government, the XIII Meeting of the Provincial Tourism Management Committee took place, where the Directorate of Tourism and International Cooperation of the Prefecture of Chimborazo and representatives of the sectors: public, private, community and academic, with the aim of strengthening tourism growth, promoting the most prominent places in all of Ecuador, including the province of Chimborazo.

During the meeting, it was reported that the province of Chimborazo is the first destination in Ecuador that has successfully completed the “Reconfigure Destination” program, certifying that the public policies of the Chimborazo destination show concern for the recovery of the tourism industry in the face of the impact of the COVID-19 pandemic.

This antecedent served as a prelude to present the “Tourist Resilience Strategy” of the province of Chimborazo, an instrument that will serve as a roadmap to reactivate the destination’s sustainability concepts. Initiatives such as the methodology for the development of sustainable tourism plans of MINTUR and CONGOPE were added, as well as the projects: Vuelve al campo, Chaquiñanes de Chimborazo and Ecuador y sus Raíces, which promote products and tourist signs in the province.

Javier Andrade, technician of the Directorate of Tourism and International Cooperation mentioned that, “as Zonal Directorate 6 they will be able to divide Ecuador from its roots into two stages that, as an initiative, has developed a guide called“ Return to the field ”, which has It was built with certain resources from the 10 provinces that make up Zone 6, with their own resources and the help of people who have wanted to contribute in what corresponds to graphic design, video production. In this way, in this first phase we have a tourist offer that all people will be able to access ”.

The Chimborazo Tourism Management Committee is the territorial articulation space for the management of tourism, which seeks the reactivation of this affected sector due to the COVID-19 pandemic.