Today, through a press conference, the Prefecture of Chimborazo, through the Directorate of Productive Development, detailed the activities that will take place for the official launch of the provincial brand “We are Chimborazo”, as an identity of entrepreneurs, artisans and agricultural producers – livestock farmers in the province, for the local and national supply.
“It is important that all the products of our Chimborazo working people bear the brand (…) with this we deliver quality in each offer, promoting and valuing the work of our people”, indicated Luisa Ulloa, Coordinator of Business Management, Entrepreneurship and Marketing of the Provincial Government.
The official launch will take place this Friday, September 10, with the development of the following events:
It will start with a showroom, as an exhibition space for products manufactured by entrepreneurs that will consist of several textile companies with live machines, symphony, etc., which will take place in the stone hall of the Provincial Government, from 2:00 p.m. to 4:00 p.m.
As the second part, there will be a fashion show, in the auditorium of the institution and the formal event to present the provincial brand “Somos Chimborazo” that will bring together various cantonal, provincial and national authorities, starting at 4:00 p.m.
The third activity corresponds to a night fair, in which around 60 local entrepreneurs will participate, who will be located outside the Prefecture, starting at 7:00 p.m.
“It is important to recognize the benefits of obtaining the brand (…) among them, the institutional support to guarantee quality products, the productive strengthening under the assistance plan and technical training of the Prefecture of Chimborazo, consolidating the commercial system of the entrepreneurs, personalized advice on microcredits for the economic reactivation of our entrepreneurs and producers; the possibility of marketing and publicizing their products nationally and internationally ”, explained Edison Campos, Director of Productive Development of the Chimborazo Prefecture.
Finally, these events are also part of the agenda of activities to be held in commemoration of the “National Day of the Republic of Ecuador.”